An amazing one day seminar with Rob Purfield to enhance the profit performance of your Dealership

This one day seminar introduces Directors, Dealer Principals and Senior Managers to 29 high impact profit strategies worth a minimum of £2.5 million to the average Dealership.

Dealing with every day issues, such as what to do about prospects who leave without buying, advanced negotiation techniques to add £150 to every sale, and explaining a unique approach to add a minimum of 5 Up-sell Opportunities to every After-sales conversation.

You discover…

  • Why answering the phone properly can fill your showroom with ‘hot’ prospects
  • How to develop a sales process for the 21st Century using ‘Control Points’
  • Why your Salesteam is missing the biggest opportunity to double their sales
  • How to improve your conversion rate immediately
  • Why your ‘First Kill Rate’ is overstated and costing your business lost sales
  • How to improve your ‘Pitch and Miss Recovery Rate’ and sell 30% more cars
  • Why something as simple as a Tyre Gauge can add hundreds of pounds to every sale
  • How to effectively ‘pitch’ the Part Exchange price and make thousands more profit
  • Why salespeople can’t get past first base (“I’m just looking!”)
  • How to upsell Aftersales and add hundreds of thousands of pounds to your business
  • Why your Aftersales advisors are sending extra work into the arms of the independents


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I will introduce you to ALL of my 29 High Impact Profit Strategies and show you how to use them in your business –


1. How to get more Referrals

2. Improve your customer Retention

3. What is First Kill Rate and how to improve it

4. How to make more money from The Part Exchange Appraisal

5. Making more money when Valuing the Part Exchange

6. Improving Negotiation Attitudes

7. New Car Price and how to get the full asking price

8. Presenting the P/X price to make at least 10% more

9. Cost to change and how to create extra revenue

10. Monthly Payments and why Salespeople get it wrong

11. High Pencing – the forgotten art of adding bits and pieces

12. High pounding – the one everyone forgets

13. VAT Roll – extra profit on every sale

14. CAP ‘Average’ – is the way to extra profit and how to get the customer to agree

15. Always ‘Under Allow’  and make another 10% on the Part Exchange

16. Round amounts on Valuation, and why they cost you money

17. The Low Balloon as a negotiation point

18. Paint protection, GAP insurance etc. and an easy way to add profit

19. How to build an effective Follow-up Strategy and why it makes sense

20. How to Improve Your ‘Pitch and Miss Recovery Rate’

21. Do you have a Win back Strategy for lapsed customers?

22. 100 extra sales with a local business B2B Sales Strategy

23. How to use Advertising Vouchers and why they work

24. Telephone answering strategy to fill your showroom


25. How to use AfterSales Incentives effectively

26. Making profit with the VHC and getting ALL the RED work

27. How to get 60% Conversion on your VHC Amber Work

28. Service plans  and the way to future profit


29. Focus, and how to get your team profit centred


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What are people saying about these ideas?

“I have had the opportunity of working with Rob over a period of years. His passion and enthusiasm are infectious and certainly make working with him a pleasure and inspiration.

During my time working with Rob my retail sales increased from an average of 150 units per annum to 330. My PPU increased by 50% and CSI improved immeasurably.

Robs principles and processes are easy to follow and unlike many consultants it was easy to see that using his methods, my sales and profitability would improve. I certainly enjoyed outselling my colleagues every month and the subsequent additional commission.

I have since used Rob’s methods in positions of Sales Management and General Management and once again they have proven to be  very successful.

I would have no hesitation in recommending Rob and his ideas and programmes to any business who wish to increase their sales and profitability.”Martin Knowles – Dealer Principal Hartwell Ford


“This programme has generated almost 1000 extra car sales across the Hyundai network. My advice to any Dealer or Dealer Group would be – listen to Rob! He knows what he’s talking about. Do what he suggests and you will significantly improve sales and profitability.” – Guy Pigounakis, Sales Director, Hyundai Motor UK

100% Guarantee –
Recover your investment or your money back

If for any reason you do not believe that implementing just ONE of these amazing strategies will more than recover your investment just let us know and we will make a full refund of your ticket price – No Hassle, No Quibble

2 Venues


17th Sept London (Park Inn Heathrow) or

18th Sept Birmingham (ICC)

Seminar runs from from 9.30 to 4.30


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“The Ultimate Knockout Closing System” Box Set (worth £197)Get your Sales Team Closing More Sales, More Often with this amazing In-Dealer Training Programme – everything you need to teach your salespeople 20 fantastic closing tecniques, and its yours absolutely FREE when you register for the “What Every Dealer Principal Needs To Know …” Seminar

20 Heavyweight Techniques to Catapult Customers to Yes

(Box Set includes Book and – 2 x DVD, 4 CD’s ideal for running in-house training with your Sales Team)



Special Early Booking Price £297 NOW ONLY £197+vat

(if booked before 31 August 2012)

(If you want to pay by Cheque or

require a VAT Invoice call Gill on 01482 661177)

Otherwise click the buy now button below and make sure you secure your place


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