Monthly Archives: May 2016

5 Points of Influence

When people arrive in your showroom, they have a limited agenda. I think it is generally well accepted that they are further down the ‘buying journey’ than pre-internet days, and it really is time we stopped harping on about that....
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Do you know what Fred knows?

Who is Fred? Read on… Do they sell or serve? So, I’ve been in a few conversations recently where people have been discussing how good today’s salespeople are and how effective they are at actually ‘selling’.  Do they sell or...
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The internet isn’t all that ….

A Changing World We do indeed live in a changing world. The whole retail landscape has changed. Prospects arrive in our business better informed. The internet provides all the information you need to buy a car. SEO is important. Your...
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